Problem
01 / 10
Problem
Algorithms are optimized
for addiction, not well-being
Platforms earn more when you stay longer — even if you feel worse
Mental Health
Doomscrolling damages your mental health
- Increases anxiety and stress
- Disrupts emotional balance
Time Loss
Hours lost daily to endless scrolling
- Designed to keep users scrolling longer than intended
- Endless feeds turn minutes into hours
Lost Control
Hard to stop. Even harder to control
- Feels like addiction, not a choice
- Dopamine-driven loops reinforce compulsive behavior
Solution
We break the doomscrolling loop
with personalized interventions
We're building the behavioral layer for digital addiction
Personalization
Personalize when and how to intervene
- 5-question intake identifies triggers and habits
- Enables precise, timely interventions
Alternatives & Insights
Replace scrolling with high-value actions
- Swap addictive loops for meaningful actions in real time
Gamified Impact System
Turn reduced screen time into real-world impact
- Level up by staying off your phone
- Progress translates into real-world impact
Why We Win
We don't fight behavior —
we rewire it
We adapt to the user's behavior in real time. Blocking, friction, and guidance — applied dynamically.
✕
One-size solutions fail
Same rules for everyone
Low retention — users disengage when tools don't adapt to their behavior.
✕
Static tools fail
Delays and limits are predictable
Users bypass or ignore them once patterns are recognized.
✓
Dynamic behavioral system
We understand your triggers
Personalized in real time — not just friction, but lasting behavior change.
How It Works
Detect. Intervene. Replace.
This is how the main system works — we have many features to make the app more fun and features that have a high virality rate
01
Understand Behavior
Detect
- Identify triggers, patterns, timing
- 5-question intake + usage data
02
Interrupt at the Right Moment
Intervene
- Real-time prompts, friction, limits
- Personalized per user
03
Redirect Behavior
Replace
- Micro-actions, focus sprints, guidance
- AI-driven suggestions
Every interaction improves the system — making interventions more precise over time
Product
Five steps to rewire
your digital habits
Users answer 5 quick questions to identify their scrolling behavior. The app then personalizes when and how to intervene. It interrupts doomscrolling, replaces it with better actions, and rewards progress through real-world impact.
1
Identify Behavior
5-question intake
2
Detect Overuse
Smart notifications & limits
3
Intervene
AI guidance & friction
4
Replace Behavior
Tasks, micro-learning, focus tools
5
Track & Reward
Stats + charity impact
Market Size
1B+ users actively
seeking change
5.2B
Social media users (TAM)
TAM
1.5B
Struggle with doomscrolling
SAM
1B
Actively seeking change
SOM
Massive global demand for reducing screen addiction
1B+ users are actively trying to change behavior
No effective solution exists today
Social media usage continues to grow globally, with billions spending hours daily on algorithm-driven platforms
Target Audience
Focused on high-usage,
high-conversion segments
Students
Heavy users with high awareness of the problem
- Spend hours daily on social media
- Highly affected by distraction and procrastination
- Actively seeking tools to improve focus
Young Professionals
High-income, productivity-driven users
- Strong motivation to reduce distractions
- Willing to pay for performance and focus tools
- Clear ROI from improved productivity
Self-Improvement Community
Early adopters already trying to change
- Actively invest in habits, routines, and growth
- Familiar with behavior-change tools
- High conversion and retention potential
Go-To-Market
Reaching high-intent users
at the moment of need
Our primary go-to-market channels
Channel 01
Short-Form Editors
Capture users during active scrolling
Short-form videos showing real scroll interruptions
Native TikTok/Reels content → high reach and engagement
Channel 02
Influencers & Ads
Leverage trusted voices to drive adoption
Partner with creators in productivity & self-improvement
Target high-intent users through paid ads
Channel 03
Brand Owned Channels
Build audience and long-term engagement
Educational and viral content on our own channels
Share real impact (donations, trees planted, etc.)
Business Model
Simple subscription model
with scalable revenue
Subscription
Simple, scalable pricing
- $9.99/month subscription
- Full access to personalized interventions, tools, and progress tracking
Conversion Logic
High intent drives conversion and retention
- High-intent users actively seeking change
- Immediate value through real-time interventions
- Strong retention via personalization and rewards
Revenue Potential
Large upside with subscription scale
- $9.99/month ARPU
- 15M potential users in target segments
- High retention driven by daily usage
- Scales with low marginal cost
Competitive Advantages
Other tools block usage.
We rewire behavior.
| Stage | ✕ Competitors | ✓ Dopamine Reset |
|---|---|---|
| Trigger | None | Identifies triggers (survey + data) |
| Fast Reward | Delay (One Sec) | Personalized intervention |
| Endless Scroll | Blocking (Freedom, Opal) | Adaptive limits + reminders |
| After Use | None | Reflection + coaching |
Full-loop system vs single-feature tools
Personalized per user vs one-size-fits-all
Guidance and motivation vs restriction
Team
Meet the founders
Merijn Biezeman
Founder
- 5+ years in Web3
- Raised capital & scaled multiple projects
- Strong investor & partner network
- Sales & growth focused
Brent Biezeman
Founder
- Web3 marketing & growth specialist
- Background in accountancy
- 3+ years in coding & AI
- Bridges tech and business